Solopreneur howto in 2023

You have lots of startup plans, but you don't really know if any of them will work.

• You want to work for yourself, but self-employment feels too risky and unpredictable.
• You want to quit your soulless job, but have a family to support and bills to pay
• You try to get ahead in life by starting a business but dunno how
• You bought lots of courses and read many ebooks but still have questions
• You heard of Twitter personalities making lots of money but always wondered how

If you identify with any of the above, keep reading

Table of contents

• What you should do?
• Why Bootstrapping?
• Go from a concept to something real
• Audience building
• Always niche down
• Finding your market
• Market sophistication levels
• The sales process
• How large is your market?
• Identifying what the market needs
• Working on the Right problem
• Talking to the Right People
• A Solution ?
• Talking to Your Customers
• Ask the appropriate questions to get clarity
• Getting into the weeds
• When is it done?
• What is an MVP?
• Who is left standing?
• Not invented here syndrome
• Choose your risks carefully
• Serious business now?
• A perpetual motion machine
• Systems are life and death for a business
• Price paradox
• Do You Need biz partners?
• Will you survive?
• Dealing with lack of motivation and boredom
• Where does the buck stop?
• Does the creation evolve over time?
• Building right
• First Things First: Feature Prioritization Frameworks
• Value first. Not engagement or likes
• Do it for why not how
• Why Relationships Matter?
• What Makes Customers Stick Around and Why That’s Important
• Pricing: Plans and subscriptions
• Pricing Is Not Set in Stone: Strategies for Determining Product Value
• Not All customers Are made same( dealing With bad apples)
• Offering Yearly Plans From the Start
• Pricing Models That Can Break Your Business
• Knowing what pulls the levers in a business
• Make the Product Sell Itself: Referral Systems
• Surviving a Recession as a Bootstrapped Business
• Marketing, promotion & Sales
• What is marketing?
• What is promotion?
• What is sales?
• Advantages of a bootstrapper or solo operator
• How to get constant cash flows?
• Helping customers get support
• Seeing thro’ your customer’s Eyes
• Customer Retention: Keeping Them Around
• Is the biz mature now?
• Building a personal branding
• You Want a Tribe
• Positioning
• The Power of staying small
• Staying in touch with your market
• Product roadmap
• What is this about?
• Lifestyle changes
• Do not make this mistake
• What is business compounding?
• Abundance mindset
• Some business ideas that compound over time
• Case studies
  • Kevin B Parry - stop motion animator
  • Justin Welsh - Medical software consulting
  • Daniel Vassallo - Gumroad creator that crossed a million in revenue
  • Jay Clouse - Founder of creator science podcast channel
  • Dan Koe - Twitter entrepreneur
  • JK Molina - the ghost writer extraordinaire
  • Arvid Kahl - Author of Zero to sold and Bootstrapped founder
• Where to go from here?